There are a number of contest options available, including giveaways, hashtag contests, photo contests, etc. First choose the goal (e.g., engagement, lead collection, brand awareness) and prize to help you can determine the type of contest you want to run. Read our post, “8 Steps to Running a Successful Contest,” for a complete overview.
We suggest using Facebook to drive traffic to your contest rather than publishing your contest on Facebook. You can embed your contest on your website — as a landing page or as a popup — and then promote it on Facebook. We recommend keeping contests on your own properties because it gives you the freedom to run the contest your way, without worrying about Facebook’s restrictions. Want to learn more about Facebook contests? Read “Everything You Need to Know About Running a Facebook Contest.”
There isn’t a way to publish a campaign directly to Twitter. However, you can publish your campaign as a standalone landing page or embed it on your website, then Tweet the link to the contest and post it in your Twitter profile description. Another option is to run a Twitter hashtag contest, where people submit entries by including a hashtag you indicate for contest entry in their Tweet (hashtag contests are available on our Brand and Enterprise plans). To learn more, read our post “How do I Run a Twitter Contest?”
Instagram does not allow campaigns to be published directly to their platform. However, you can publish your campaign as a standalone landing page or embed it on your website, then post a link to the contest in your Instagram profile description and direct entrants to the link to enter. Alternatively, you can run an Instagram hashtag contest, where people enter by including both the contest hashtag and your Instagram Business Profile (@mention) tag (hashtag contests are available on our Brand and Enterprise plans). For more in-depth information on Instagram contests, read “How to do an Instagram Giveaway.”
Pinterest does not provide an option for publishing campaigns directly to their platform. However, you could run a Pin and Win contest instead. With a Pin and Win contest, entrants must:
From there, you choose a winner from the folks that completed the entry steps. Learn more by reading our post, “Create a Pin and Win Contest in 6 Steps.”
Due to the various types of contests and campaigns you can run, there really isn’t a set cost associated with running a contest on Facebook. For example, you could publish your ShortStack contest as a standalone landing page, or you could publish a campaign directly to Facebook as a Page Tab App if your subscribed to our Business or higher plans (only available on Pages with at least 2,000 Likes). A better way to think of this is to consider how you can use Facebook to run contests. Our blog post, “How Much Does it Cost to Run a Facebook Contest?” is a great guide.
You can run an Instagram hashtag contest on our Agency Plan and higher plans. Our blog post, “How Much Does it Cost to Run an Instagram Contest?” compares the cost of running an Instagram Hashtag contest through ShortStack with running the same contest without using the ShortStack platform.
Yes, ShortStack allows you to embed campaigns on your website, blog or e-commerce platform. Running your campaigns on your own marketing channels allows you to generate brand awareness and promote sales. Our blog post, “Win Subscribers, Fans and Advocates with Interactive Content Tools” is full of tips about using websites for your interactive marketing campaigns.
Since Facebook doesn’t allow you to require people to Like your Page in order to participate in a contest, we suggest running contests, offering coupons/deals, and provide other meaningful content to draw people to your Page. Then, encourage people to follow your Page to be the first to know about upcoming contests and deals. Our blog post, “12 Free Ways to Drive Traffic to Your Facebook Page” if full of ideas.
Run Instagram contests to gain followers on your Instagram profile. You could host hashtag contests, where an @mention of your Instagram Business Profile is part of the entry requirement, or you could run a giveaway where a link to the contest is posted in your Instagram profile description. Learn more about Instagram contests by reading our post, “How Can I Use an Instagram Contest to Get (Almost) Free Followers?”
Running a contest on Twitter is a great way to gain traction and grow followers on your Twitter profile. For example, if you’re running a giveaway, entrants might retweet your post to encourage friends to enter. Alternatively, a Twitter hashtag contest requires entrants to post a Tweet to enter. For more information, read our post “How do I Run a Twitter Contest?”
ShortStack provides you with all of the tools you need for compliance with online social media contest platforms’ rules and regulations. However, you should make sure you are aware of the rules and regulations of each platform when creating your campaign. Our blog post, “Your Guide to Facebook and Instagram Contest Rules 2018,” gives great advice on creating a compliant campaign.
The ShortStack platform was created as a self-service platform where customers can create their own campaigns. To help jump-start your campaign build, we offer a wide-range of professionally designed templates. However, if you need help building a campaign, we offer custom design services. If you are using an agency or freelancer to help you with your campaign build, be sure to read our blog post “5 (Not so) Obvious Things to Look for When Hiring Someone to Build Your Next Contest” for tips.
The time it takes to build a campaign depends on the type of campaign you plan to create. We offer professionally designed templates and themes to help save you time. This means that building something simple, like a giveaway, might only take a few minutes to set up. Our post, “Build a ShortStack Campaign in Minutes Using Our Quick Start Guides,” will help you to create your campaigns quickly. As a best practice, we suggest giving yourself plenty of time to create, test and promote your campaign before it goes live.
Nope! ShortStack allows you to create online campaigns without the use of code. Use our widgets and Style Panel to build and style your campaign. If you do happen to be code-savvy, then you can use our Code Widget and CSS Editor to further customize your campaign.
ShortStack’s templates are professionally designed and fully customizable to fit your campaign and match your company’s branding. You can update the text and images, change the form fields, update the appearance using our Style Panel and the CSS Editor (available on the Business Plan and higher plans), and much more.
We suggest choosing a few different times a year to engage with your fans and run contests, create quizzes, send emails, etc. Why? Because repetition is important for brand awareness. Check out our whitepaper, “What the Most Successful Marketers Know About the Power of Repetition” for more information. Also, if you are in need of ideas for campaigns to run throughout the year, our blog post “The complete 12-month marketing plan for contests, giveaways & promotions” is overflowing with suggestions.
There are no contracts when you sign up for ShortStack. We offer both annual and monthly plans and you can cancel anytime.
After you collect entries, you can choose a winner a few different ways. For entries collected into a ShortStack list, you could use our random entry selector to choose a random winner. For contests where entrants submitted a photo, video or text entry, you could determine a winner through public voting or ask a panel of judges (usually people at your company) to choose a winner. Read “5 Ways to Pick a Winner for Your Online Contest” to learn more.
The rules for your contest should keep in mind laws and regulations in your country and state. We have a helpful blog post that will help guide you in writing your online contest rules. It even includes a standard rules template to help you get started. However, we’re not lawyers, so you should ask your legal team if you have any questions about the rules you are writing.
Yes, we have a few options. For those with access to your ShortStack account, they can view the campaign in your Campaign Builder. Or, you can publish your campaign as a standalone landing page and share the URL with the clients or colleagues that don’t have access to your account. If you’re using our Teams feature, you can share campaigns with the account admin. Read our post, “8 Test Practices for Facebook and Instagram Contests,” for suggestions on testing your campaign.
You can’t expect people to enter your contest if they don’t know about it. Promotion is key for any contest. This can be done through ads, sharing on social media, emails, in-store promotion, etc. Check out our blog post, “40 Ways to Get the Word Out About Your Campaign,” for promotion suggestions for your contest.
Instagram doesn’t allow people to share content outside their platform to Instagram. This means you can’t just click a button on a website to share content to Instagram. Instead, people must post the content they want to share directly within Instagram. However, you can encourage sharing within Instagram through the use of hashtags and @ mentions. Learn more about our Instagram Hashtag contests.
Entry moderation can occur in a couple of ways. When entries are collected in your ShortStack list, you can set up a review process where you must “allow” an entry before it displays on your ShortStack campaign. We also offer digital rights management tools for Twitter hashtag contests. We wrote a free guide, “User-generated Content and Content Rights Management,” with best practices for using digital rights management during your next Twitter hashtag contest.
ShortStack is a great platform for video contests. If you want to display the entries on your campaign, you’ll need a contest-builder platform like ShortStack. Alternatively, if you are running a hashtag contest, entrants can simply include the video in their Twitter or Instagram entry post. Read, “3 Types of Video Contests for Instagram and Facebook” to learn more about running video contests on ShortStack.
There isn’t an option to reward entrants simply for sharing. However, we offer a refer-a-friend feature that rewards participants who share your contest with higher chances to win. When a referrer shares their referral URL and someone else clicks the URL and enters the contest, the referrer receives referral points/extra entries. Learn more about refer-a-friend contests by reading our post, “Can I Reward Participants for Sharing My Contest or Giveaway on Social Media?”
Certainly! You can restrict entry via:
Entries can be restricted to:
Voting can be restricted via the Voting Widget. Voting Widget restriction options include:
The frequency of voting can be restricted to:
We also provide captcha fields for both the entry form and the Voting Widget to help protect your contest. Check out our blog post, 9 Ways to Repel Cheaters from Your Online Contest or Giveaway,” for more information.